Oct 3, 2017
Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?
Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion.
(FIRST AIRED: 5/2/17)
Do you know who your customers are? Are you reaching new race fans?...
Sep 26, 2017
How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal...
Sep 19, 2017
What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the...
Sep 12, 2017
What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from...
Aug 29, 2017
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking...